UGC that makes tech products easier to understand — and easier to buy.
Finished creatives and edit-ready raw asset packs for AI, SaaS and automation brands — in English and German.
What I create
Raw creative asset packs
A modular, edit-ready footage library built for in-house creative and performance teams. Every take is shot as a component: hooks, problem, authority, solution, CTAs — organised so an editor can assemble a new variant in an afternoon.
- Multiple hook takes
- Problem / authority / solution
- CTA variants
- Product demos
- B-roll
- Organised files
Not a cheaper, unfinished version — a creative library your team can test, remix and scale.
Finished UGC creatives
Ready to post, ready to run. Concept and script through to on-camera delivery, product demo and edit — with hook and CTA variants, so the creative has somewhere to go after the first test.
- Concept
- Scriptwriting
- On-camera
- Product demos
- Editing
- Hook variants
- CTA variants
Bilingual content
English and German, written and filmed separately. Not subtitles laid over the same take — each market gets its own script, because a hook that lands in one rarely survives a word-for-word translation.
- Separate scripts
- Native delivery
- Market-specific variants
- Voiceover
Outdoor & drone UGC
Aerial and outdoor footage as an optional visual layer — for travel, wellness and outdoor brands, and for tech products that need to be shown somewhere other than a desk.
- Drone visuals
- Follow & orbit shots
- Landscape B-roll
- Product in the field
More than a creator
I've spent 11 years working behind the scenes of online businesses — building funnels, automations, social media systems and content for clients.
That means I don't just think about how a video looks. I think about where it sits in the customer journey, what the viewer needs to understand, and what action the creative should drive.
Marketing brain
Eleven years of online business, funnels, email and ManyChat automation, and done-for-you client work. I've been on the side that has to make the creative perform.
Clear product education
Complex products explained calmly and credibly, without hype. If a viewer can't say what your product does after 30 seconds, the creative hasn't done its job.
Creative flexibility
Finished ads, raw asset packs, voiceovers, bilingual delivery and outdoor footage — from one production, in one workflow.
Four steps
Raw asset projects are delivered organised and edit-ready — named, grouped and labelled by take type.
Brief & goal
What you're launching, who it's for, and what the creative has to achieve.
Concept & script
Angle, hook options and script — sent for approval before anything is filmed.
Production
Everything filmed in one session — every hook, every variant, every CTA, so nothing needs a reshoot later.
Delivery
Finished creative and organised raw files — ready to upload, to cut, or to hand straight to your editor.
How pricing works
Priced by component, so you only pay for what you actually need. Order three or more and the rates drop — videos to $100, hooks and CTAs to $60, scripts to $75. Examples below.
Single video
Test the water- 1 video — filmed & edited
- $120
Includes 1 revision and 1 month organic + paid usage. Add a script, extra hooks or CTAs from the rate card.
EnquireRaw creative asset pack
Starting at- 1 concept, shot as components
- 3 hook takes + 2 CTA variants included
- Authority / problem / solution takes
- Product demo footage & B-roll
- Organised, labelled raw files
- 1 month organic + paid usage
Creative pack
3 finished videos- 3 videos — volume rate
- $300
- 3 hook / CTA variants — volume rate
- $180
- Scriptwriting — 3 scripts
- $225
Includes 1 revision and 1 month organic + paid usage. Add raw footage for +40% and keep every unused take.
EnquireRate card — build your own
- Hook or CTA variant
- $75 each
- Scriptwriting
- $90 per script
- Raw footage — no final edit
- +40% of video list price
- Second language version
- $150 per video
- Additional month of usage
- +30% of project
- Extra revision
- $60 per video
- Drone footage
- included where it fits
What's included
Stated up front so nothing needs renegotiating after delivery.
What usage comes as standard?
One month of organic and paid usage, from the date of delivery. That covers posting on your own channels and running the creative as a paid ad during that window.
What isn't included by default?
Perpetual usage, exclusivity, whitelisting or partnership ads, AI face replication, AI voice cloning, and any synthetic reuse of my likeness. Each of these needs separate written approval and its own pricing. I'm glad to quote any of them — they're simply not included by default.
Can we extend usage later?
Yes. Extensions can be added at any point, including after the original window has closed. It's easier and usually cheaper to arrange before a campaign scales than after.
Do you work with agencies on behalf of their clients?
Yes. In that case the usage terms sit with the end brand, and the files are delivered in whatever structure your editors prefer.
Hi, I'm Tanja.
I'm a bilingual UGC creator with 11 years of experience in online business, content, funnels and automation.
I've built social media systems, email automations, customer journeys and AI workflows for clients — and now I bring that same strategic thinking into UGC.
I'm especially interested in products that are useful, well-designed and genuinely improve how people work or live.
I create in English and German and work internationally through my US-based LLC.
Outside of tech, I also create travel, wellness and outdoor content.
Need creatives your team can actually use?
Tell me what you're launching, testing or trying to improve. I'll come back with an angle and a price.
ugc@tanja-baumann.com