UGC that makes tech products easier to understand — and easier to buy.
Finished creatives and edit-ready raw asset packs for AI, SaaS and automation brands — in English and German.
What I create
Four ways to work together. Most projects combine at least two.
Raw creative asset packs
A modular, edit-ready footage library built for in-house creative and performance teams. Every take is shot as a component: hooks, problem, authority, solution, CTAs — organised so an editor can assemble a new variant in an afternoon.
- Multiple hook takes
- Problem / authority / solution
- CTA variants
- Product demos
- Screen recordings
- B-roll
- Organised files
Not a cheaper, unfinished version — a creative library your team can test, remix and scale.
Finished UGC creatives
Ready to post, ready to run. Concept and script through to on-camera delivery, product demo, screen recording and edit — with hook and CTA variants so the creative has somewhere to go after the first test.
- Concept
- Scriptwriting
- On-camera
- Product demos
- Screen recording
- B-roll
- Editing
- Hook variants
- CTA variants
Bilingual content
English and German, both native-feeling. Not subtitles on the same take — localised scripts and separate delivery, because a hook that lands in one market rarely translates word for word into the other.
- Localised scripts
- Native delivery
- Market-specific variants
- Voiceover
Outdoor & drone UGC
Cinematic aerial and outdoor footage as an optional visual layer — for travel, wellness and outdoor brands, and for tech products that need to be shown somewhere other than a desk.
- Drone visuals
- Follow & orbit shots
- Landscape B-roll
- Product in the field
More than a creator
I've spent 11 years working behind the scenes of online businesses — building funnels, automations, social media systems and content for clients.
That means I don't just think about how a video looks. I think about where it sits in the customer journey, what the viewer needs to understand, and what action the creative should drive.
Marketing brain
Eleven years of online business, funnels, email and ManyChat automation, and done-for-you client work. I've been on the side that has to make the creative perform.
Clear product education
Complex products explained calmly and credibly, without hype. If a viewer can't say what your product does after 30 seconds, the creative hasn't done its job.
Creative flexibility
Finished ads, raw asset packs, screen demos, voiceovers, bilingual delivery and cinematic outdoor footage — from one production, in one workflow.
Four steps
Raw asset projects are delivered organised and edit-ready — named, grouped and labelled by take type.
Brief & goal
What you're launching, who it's for, and what the creative has to achieve.
Concept & script
Angle, hook options and script — sent for approval before anything is filmed.
Production
Filming, screen capture, B-roll and drone where relevant. All variants shot in one session.
Delivery
Finished creative and organised raw files, ready to upload, cut or hand to your editor.
Starting points
Starting prices, not rigid tiers. Scope, volume and usage shape the final quote — tell me what you need and I'll price it.
Finished UGC creative
Starting at- 1 finished creative
- Concept & script
- Filming & editing
- Screen recording / B-roll where relevant
- 1 revision
- 1 month organic + paid usage
Raw creative asset pack
Starting at- 1 concept
- 20–30+ edit-ready assets
- Multiple hooks
- Authority / problem / solution takes
- CTA variations
- Screen recordings & B-roll
- Organised raw footage
- 1 month organic + paid usage
Creative testing bundle
Starting at- 1 finished creative
- Full raw asset pack
- Multiple hooks and CTAs
- Screen recordings & B-roll
- 1 month organic + paid usage
Add on: Same creative in German · Additional paid usage · Whitelisting / partnership ads · Exclusivity · Additional concepts · Additional raw assets
What's included
Stated up front so nothing needs renegotiating after delivery.
What usage comes as standard?
One month of organic and paid usage, from the date of delivery. That covers posting on your own channels and running the creative as a paid ad during that window.
What isn't included by default?
Perpetual usage, exclusivity, whitelisting or partnership ads, AI face replication, AI voice cloning, and any synthetic reuse of my likeness. Each of these requires separate written approval and its own pricing — happy to quote any of them, they just aren't assumed.
Can we extend usage later?
Yes. Extensions can be added at any point, including after the original window has closed. Ask before a campaign scales rather than after — it's simpler and usually cheaper.
Do you work with agencies on behalf of their clients?
Yes. In that case the usage terms sit with the end brand, and the deliverables are handed over in whatever file structure your editors prefer.
Hi, I'm Tanja.
I'm a bilingual UGC creator with 11 years of experience in online business, content, funnels and automation.
I've built social media systems, email automations, customer journeys and AI workflows for clients — and now I bring that same strategic thinking into UGC.
I'm especially interested in products that are useful, well-designed and genuinely improve how people work or live.
I create in English and German and work internationally through my US-based LLC.
Outside of tech, I also create travel, wellness and outdoor content with a cinematic edge.
Need creatives your team can actually use?
Tell me what you're launching, testing or trying to improve. I'll come back with an angle and a price.
ugc@tanja-baumann.com